In April 1985, Bartush- Schnitzius was acquired by the holding company Suoro, Inc. Suoro brought aggressive new marketing techniques as well as dynamic management to the rich tradition of Bartush Schnitzius. Among the changes implemented by Suoro, the most important is strict adherence to the old world philosophy that the consumer is King. Quality with Superior Packing at Normal Prices, is what the consumer wants. Schnitzius products have all the above. In September of the same year, Bartush-Schnitzius acquired the Dallas firm Ridlen Manufacturing Company, a vinegar bottling operation.